Exponential Growth at WizeHire

Overview

As a growth consultant, I was hired by WizeHire in December 2020 to build out and drive their outbound sales pipeline. Through strategic initiatives and targeted growth strategies, I played a pivotal role in transforming WizeHire into a high-performing company. My efforts led to a 900% increase in outbound sales revenue within a year and contributed to securing two successful funding rounds.

Challenges

When I began working with WizeHire, the company faced several challenges:

• Lack of an optimized outbound sales pipeline.

• Inefficient sales targeting strategy.

• Absence of expert list builders and researchers.

• Limited market penetration and industry diversification.

• Need for additional funding to support growth initiatives.

Strategy and Execution

1. Building and Optimizing the Outbound Sales Pipeline:

   • Focused on fixing the targeting strategy to reach the right person at the right company in the right industry through the right channel.

   • Outsourced list building and research to Linkamber, which resolved targeting and data problems, provided additional insights on prospects, and allowed for personalized and targeted outreach.

   • Achieved cost savings by replacing tools like their ZoomInfo subscription with more efficient and effective solutions from Linkamber, freeing up sales teams to focus on selling.

2. Breaking into New Industries:

   • Provided industry insights, persona insights, and defined the Ideal Customer Profile (ICP).

   • Suggested new verticals for expansion, such as hospitality, real estate, insurance, mortgage, home services, fitness, automotive, dental, legal, and more.

   • Worked closely with the ABM team, providing data and analysis for key accounts and new verticals.

3. Sales Team and Company Growth:

   • Scaled the sales team as the company grew from 27 people to over 200 within two years.

   • Supported the growth and diversification of sales and marketing efforts.

4. Data Management and Retargeting:

   • Scrubbed and updated the existing database for retargeting past customers who had changed companies.

   • Enhanced data accuracy and targeting efficiency.

5. Collaboration with Product Team:

   • Worked closely with the product team to gather insights from past, present, and prospective customers, as well as competitors' customers.

   • Used customer feedback to drive product improvements and enhancements.

Results

• Sales Revenue: Increased outbound sales revenue by 900% within a year.

• Team Growth: Contributed directly to the expanded of the company from 27 employees to over 200 within two years.

• Market Penetration: Successfully broke into new industries, diversifying revenue streams.

• Cost Efficiency: Achieved significant cost savings by optimizing the tech stack and outsourcing list building and research to Linkamber.

• Operational Efficiency: Streamlined sales and marketing processes, enhancing productivity and focus.

• Funding Success: Directly contributed to securing two successful funding rounds, providing essential capital for further expansion.

Conclusion

My strategic approach and execution at WizeHire resulted in exponential growth and positioned the company for continued success. By optimizing the outbound sales pipeline, targeting new industries, and collaborating across teams, WizeHire achieved remarkable milestones and solidified its market presence.

For a deeper dive into how these strategies can be applied to your business, please visit my personal website at linknouman.com or contact me directly at nouman@linknouman.com.